What Is Your Product Launch Formula?

I have always been interested in the launching of new products, seeing how people respond, and just the whole marketing of it. I think that has to be one of my favorite aspects to Internet marketing… the whole marketing side of it. I create products, make new web sites, make web graphics, and do just about everything, but it’s the marketing that I really enjoy.

How do you launch your products?

I have not “yet” purchased Product Launch Formula, but it is definitely near the top of my “to buy” list. Over the past year or so, I have been trying to launch my new products by doing more then just putting up a sales page and having it available to buy. I have been trying to do some of what I think is mentioned in PLF. Of course though, I know I am missing a lot, but what I am doing is more then I use to.

Here is a short list of what I try to do;

  • Build anticipation by mentioning to my list that I am creating something new.
  • Offer a contest. Give away a free copy of the product for whoever wins the contest
  • Using social proof. I ask for some testimonials from friends, and offer a free copy to some of my list in exchange.
  • Offer some kind of fast action bonus. Usually in the way of a discount.
  • Then offer an upsell or one time offer.
  • Tell them about my affiliate program so that they can sell the product for commission.
  • It depends on the product, as to how much pre-launch and bonuses to offer. If the product is a service that you have to perform, then you can offer a limited number of copies as well.

    Next time you launch a new product or service, create for yourself a new product launch formula. :)

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