Comments on: Know Exactly What Your Customers Want http://www.twentyten.com/know-exactly-what-your-customers-want/ By Joel Osborne of TwentyTen.com Thu, 24 Jul 2008 00:27:00 +0000 http://wordpress.org/?v=2.3.2 By: Paul | ConversionBlogger.com http://www.twentyten.com/know-exactly-what-your-customers-want/#comment-21294 Paul | ConversionBlogger.com Sun, 20 Jan 2008 11:26:44 +0000 http://www.twentyten.com/know-exactly-what-your-customers-want/#comment-21294 Here's a surprising thought - you may have more success offering the free gift BEFORE the survey! That might sound counter-intuitive, but I wrote a <a href="http://www.internetinfluencemagic.com/general/an_amazing_76_response_to_a_survey_using_the_law_of_reciprocation/" rel="nofollow">blog post</a> on this a while back, where a company achieved a 76% response rate to a survey, simply by offering a free gift with their survey - it utilized the principle of reciprocity. I also gather anonymous feedback throughout my sales letter by using my own program called Feedback Seeker (add a .com to find). This helps me find any weaknesses in my own sales letters. The only way to find out what's on a visitor's or customer's mind is to ask! Paul Hancox ConversionBlogger | Converting Visitors Into Customers Here’s a surprising thought - you may have more success offering the free gift BEFORE the survey!

That might sound counter-intuitive, but I wrote a blog post on this a while back, where a company achieved a 76% response rate to a survey, simply by offering a free gift with their survey - it utilized the principle of reciprocity.

I also gather anonymous feedback throughout my sales letter by using my own program called Feedback Seeker (add a .com to find). This helps me find any weaknesses in my own sales letters.

The only way to find out what’s on a visitor’s or customer’s mind is to ask!

Paul Hancox
ConversionBlogger | Converting Visitors Into Customers

]]> By: Richard McLaughlin http://www.twentyten.com/know-exactly-what-your-customers-want/#comment-21145 Richard McLaughlin Fri, 18 Jan 2008 14:02:22 +0000 http://www.twentyten.com/know-exactly-what-your-customers-want/#comment-21145 Good comments Joel. I have a silly example, but James Brausch made a tool called Glyphius which lets you test headlines to see what will work. I need the same tool for figuring out what bonus a client would like best, to make sure that the one I choose is THAT ONE THING. What I see these days is people don't sign up more often when something is offered free before the signup, but if you send a link to a bonus after the signing up is complete. nearly everyone DL's it. Good comments Joel. I have a silly example, but James Brausch made a tool called Glyphius which lets you test headlines to see what will work. I need the same tool for figuring out what bonus a client would like best, to make sure that the one I choose is THAT ONE THING.
What I see these days is people don’t sign up more often when something is offered free before the signup, but if you send a link to a bonus after the signing up is complete. nearly everyone DL’s it.

]]>